DESIGNATION
COURSES
Accredited Buyers Representative - ABR ®
Prices vary depending on location
Discounts available for group/office registrations
This two-day course serves as the core of the Accredited Buyer's Representative (ABR®) designation program, which is recognized as the benchmark of excellence in buyer representation. The goal of this course is to set the foundation of training, skills and resources to help real estate professionals succeed in today's marketplace as buyer's representatives. This course is a fundamental resource for understanding the duties that REALTORS® owe to clients, customers, the public and fellow REALTORS® as outlined in the National Association of REALTORS®'s Code of Ethics
and Standards of Practice.
ABR® is also an elective for SRS®.
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Seniors Real Estate Specialist - SRES ®
Coming soon
This two day course is designed to instill knowledge, understanding and empathy dealing with real estate clients and customers over 50 years of age.
Focuses on providing REALTORS® with the tools necessary to represent seller clients in a variety of formats. Particular attention is given to differing listing models, office policies, field issues, legal and code ramifications to representing sellers in today’s changing environment. Topics include manual and e-methods of procuring listings, securing the listing, staging the property and marketing venues, representing the seller client when converting consumer inquiries, negotiating the offer and inspection phase issues, in addition to following the pending transaction to closing.
SRES® is also an elective for ABR®.
Seller Representative Specialist - SRS ®
Prices vary depending on location
Discounts available for group/office registrations
This 2-day program focuses on providing REALTORS® with the tools necessary to represent seller clients in a variety of formats.
Particular attention is given to differing listing models, office policies, field issues, legal and code ramifications to representing sellers in today’s changing environment.
Topics include manual and e-methods of procuring listings, securing the listing, staging the property and marketing venues, representing the seller client when converting consumer inquiries, negotiating the offer and inspection phase issues, in addition to following the pending transaction to closing.
SRS® is also an elective for ABR®.
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Certified Real Estate Brokerage Manager - CRB ®
Prices vary depending on location
Discounts available for group/office registrations
The CRB courses integrate ready-to-implement strategies and real-world examples necessary to pace far ahead of the established status quo.
You will learn to further develop and streamline operating technologies and manage your bottom line. Our new flexible delivery model means you may access CRB education where, when and how you want it.
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Real Estate Negotiation Expert - RENE ®
Prices vary depending on location
Discounts available for group/office registrations
This 2-day Course is an interactive experience to help negotiators elevate their game!
You will examine all types of negotiation formats and methods so that you can play the game to win. A full spectrum of tips, tools, techniques and advantages will be provided so that negotiators can provide effective results for their client.
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C-RETS DESIGNATION (Certified Real Estate Team Specialist)
Prices vary depending on location
Discounts available for group/office registrations
Whether you are a broker, manager or associate. Whether you have real estate teams in your office or planning a team. This designation is for you.
C-RETS (Certified Real Estate Team Specialist) is the only NAR recognized Team Certification.
This Credential is designed for:
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Team Leaders
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Team Members
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Those looking to start a team
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Broker/Managers with teams in the office
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Those who simply want to sharpen their leadership skills
This Certification consists of Four One day Courses:
Course Description:
Real Estate brokerage firms face challenges the challenge of a market place that demands higher levels of service from both brokerages and individual agents. At the same time, associates are limited by their individual capacity to perform and maximize their market share, and revenue performance. The opportunity exists for agents to improve their performance by building high performance teams. If structured correctly, high multi-agent teams can improve efficiency, maximize performance, and increase profitability. In many companies these multi-agent teams are running their own business within the brokerage.
Do these teams and team leaders view you as a resource for their business. If they don’t, chances are they are getting coaching and advice from outside your organization. This course put you back front and center, in front of these teams as their mentor, consultant and business manager. This course is also good for those future team leaders who want to understand the team concept and stages of growth of a successful team. This program offers valuable and timely content for potential team leaders.
Any three of the courses will qualify you for your C-RETS Designation:
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Designing & Sustaining Successful Teams
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HR Solutions for Teams (Find, Hire, Compensate, Train, Evaluate, Fire)
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Position Your Team for Profit
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Team Leadership for Maximum Performance
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GEO-Farming
Prices vary depending on location
Discounts available for group/office registrations
Learn about the four different types of Real Estate Farms. How to establish each one and it's benefits. This time tested method of Real Estate Marketing is designed to establish you with a steady supply of buyer and seller leads. This course will leave you with the tools and know-how, to establish a client base of leads, year after year with little effort. We call it your Real Estate Business Insurance Plan.
Generating Buyer and Seller Leads
Prices vary depending on location
Discounts available for group/office registrations
In this 1-day course, we'll evaluate the art and science of generating leads. We'll examine the lead generating process from identifying viable leads, to qualifying them and to converting them to clients. We'll also review the tools and techniques necessary to implement a successful lead generation strategy that is adaptable to your business and target market.
What you will learn:
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Fundamentals of Lead Generation
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Lead Incubation and Top-of-Mind Awareness
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Lead Conversion
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Tools & Systems including Social Media
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Tracking Leads and Analytics
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Online Lead Generation Also an elective for ABR Designation
Effective Negotiations for Real Estate Professionals
Prices vary depending on location
Discounts available for group/office registrations
This course will give you the tools and tactics to improve your effectiveness in any negotiation to consistently facilitate the best outcomes for your clients, even under pressure.
You'll discover and practice techniques for client counseling and advocacy, as well as the art of influence and persuasion. In addition to the principles and phases of effective negotiation, topics include dealing with deadlock and difficult negotiators, multi-party negotiations, cultural influences and the role of electronics in today's connected world. Sponsored by the Women's Council of Realtors.
Also an elective for ABR®